Knowing they wanted a designer beyond ordinary, the architect behind Hinsdale Force, a luxury private fitness center, introduced his client to Carol Guess. After listening to their vision and learning about the necessity to raise capital, the Carol Guess team created a virtual reality video.
Using the video as a sales and marketing tool, Hinsdale Force signed on members three months in advance. When the center opened for business, eager members flocked in.
Video in hand, the architect developed the technical drawings needed for the build-out of this 3000 sq. ft. facility.